Full-service marketing communications firm focused on creating demand for your brand.
Archer Communications, Inc. is a full-service brand consulting and marketing communications firm. Archer works with business-to-business, retail, and consumer clients in a diverse range of industries and markets. Services include branding, advertising, public relations, direct mail, sales promotion, packaging and e-business.
Keywords: Archer
Interview Q&A
How long have you been in business?
Archer has been in business for 30 years.
What is your primary product or service?
We develop marketing strategies, content for those strategies and a tactical plan to maximize the strategic goals. A listing of our services generally includes:
1) Strategic consultation:
- brand development, marketing plans, campaign development, tactical integration, results analysis.
2) Content Development:
- copywriting/scripting/art/photography/audio/video/design.
3) Marketing Tactics:
- earned media (PR), web design, web optimizing, digital advertising, social media promotion, TV/video, radio, print, direct mail, displays.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I saw a need for more efficient, compelling and effective marketing. I came from a design background and quickly realized that the most effective solutions begin with a deep and clear understanding of what the client offers as a benefit and to whom. From that understanding, a strong strategy can be developed. Tactics, concepts and contents can then be created to align and augment that strategy.
How do you differentiate yourself from other businesses in your category and area?
Many clients and agencies lose sight of their essential appeal to prospective customers. They provide what they are good at rather than what their client truly needs. We provide our clients with an on-point plan and approach to optimize their short and long term goals.
How many locations do you have and do you have plans to expand?
We have one location in Rochester, NY.
Provide detailed directions to your location
From US Rte. 490 in Rochester, exit at Goodman Street and turn north. In 1/4 mile, turn left onto Monroe Avenue. In 3/10 mile turn north onto Alexander Street. Drive 1/4 mile. Archer is on the right. Alternatively, from East Avenue, turn south onto Alexander Street. Drive 1/4 mile. Archer is on the left. Archer is at 252 Alexander Street on the corner of Tracy Street.
What type of payments do you accept?
We prefer checks, but can accept credit cards.
Which areas do you service?
We predominantly serve, but are not limited to businesses in New York State.
Who owns your company or runs daily operations?
Carrie Tshetter, our president runs the daily operations.
What are your hours of operation?
8:00 AM - 5:30 PM, Monday through Friday
What is the best compliment anyone can give you?
"Wow, what an incredible improvement your work has made to our bottom line."
What is your favorite quote or Bible verse?
"If I only had one hour to save the world, I would spend fifty-five minutes defining the problem and only five minutes finding the solution."
- Albert Einstein